Cloud Turbulence: Feature Creep Means New Clashes in the Cloud Market

By | June 4, 2014

As cloud services mature and add features, they increasingly overlap, signaling heightened competition in both the consumer and enterprise markets. Smaller cloud players must be nimble and adaptive to avoid getting trampled.

The cloud is the latest battleground of the tech titans across the spectrum of enterprise and consumer business, but maturation, a desire for market hegemony and technology evolution naturally lead to new features and that means formerly disparate services are encroaching upon one another. The last week has provided two great examples.

First came Amazon releasing an AWS management plug-in for VMware vCenter that allow migrating VMs to AWS and managing them from within a familiar interface. This enterprise cloud clash was followed by Apple announcing significant enhancements to it iOS APIs and iCloud service that both plug long-standing shortcomings and put it in direct competition with popular cloud file storage services like Dropbox, Box and Google Drive and also mobile cloud backend-as-a-service providers. Read more in this column where I explain the changing atmosphere stoking cloud competition.