Category Archives: Sponsored Content

Columns and white papers sponsored by vendors.

Would You Like to Chat? The Many Reasons Adding Intelligence Improves Web Chat

By | July 15, 2014

In my latest Forbes column, I examine the sorry state of Web chat and how the use of predictive analytics improves both the customer experience and business utility of chat interactions. Web users are increasingly familiar with an annoying phenomenon afflicting all manner of sites: you’re just browsing around, minding your own business and up pops a chat… Read More »

Creating the Omnichannel Customer Experience

By | May 11, 2014

The nexus of mobile, social, cloud, and big data is radically reshaping the business world, nowhere is the upheaval more dramatic than in areas with high customer engagement: retailing, financial and communications services, travel, customer service and technical support. Indeed, the world of customer service has been turned upside down. Forget about waiting on hold for 20 minutes… Read More »